IEG Arabia

5-7 February 2026

ROHSN Front, Riyadh

Riyadh Active Industry
Riyadh Active Industry
Riyadh Active Industry
Riyadh Active Industry
Riyadh Active Industry

Riyadh Active Industry Buyers Programme

Riyadh Active Industry
Welcome to the region’s leading Buyers Programme for the fitness and wellness industry.

Welcome to the region’s leading Buyers Programme for the fitness and wellness industry.

Returning for three impactful days, the Riyadh Active Industry Buyers Programme delivers a seamless, results-driven business matching experience. Recognised as the gold standard in the region, this year’s edition builds on its proven success, offering multiple opportunities to connect, engage, and drive business across the weekend, all supported by our expert team. Eligible participants will also benefit from personalised matchmaking services to ensure their commercial objectives are fully achieved.

Previous Buyers Include

Riyadh Active Industry
Who Should Apply

Who Should Apply

If you operate within any of the following sectors, this programme has been designed with you in mind:

- Retailers & Shop Owners

- Distributors

- Gym & Studio Operators

- Real Estate Developers

- Hoteliers & Hospitality Groups

- Hospitals & Healthcare Providers

- Investors & Venture Capitalists

- Government Bodies & City Councils

Riyadh Active Industry
Riyadh Active Industry
Programme Benefits

Programme Benefits

As a participant in the Buyers Programme, you will:

  • Receive full access to the VIP Buyers Lounge and B2B Matchmaking App, enabling you to browse exhibitors, schedule appointments, and manage your agenda with ease.

  • Benefit from dedicated support through our Matchmaking Team, offering personalised meeting recommendations aligned with your business objectives (subject to eligibility).

  • Be considered for the Hosted Buyers Programme, providing exclusive privileges and VIP access throughout the event (subject to eligibility).

What’s Included in the VIP Buyers Programme

All Access VIP Pass

Matchmaking App Access

Dedicated Personnel to Manage Meetings Schedule

VIP Exhibition Tour

VIP Buyers Lounge Access (Incl. All-Day Catering)

Access to All Summits

Flights, Accommodation and Transportation (if eligible)

Dedicated Personalised Matchmaking

Riyadh Active Industry
Your Commitment as a Buyer

Your Commitment as a Buyer

  • Participate in the curated VIP Exhibition Tour for exclusive product insights and introductions

  • Commit to and attend all pre-scheduled meetings with VIP exhibitors, as per approval

  • Arrive on time and prepared for each scheduled appointment to ensure a productive experience for both parties

  • Engage in the full VIP experience 

  • Provide feedback post-event to help us continually improve the Buyers Programme

Testimonials

 "We at Delta Fitness are thrilled to have participated in The Riyadh Active Industry 2025 as the Platinum Sponsor. The event was phenomenal in its first year in Saudi Arabia, allowing us to showcase our turnkey fitness solutions and the latest industry trends. We are grateful for the high-quality event organization by IEGME and this exceptional setup.

Mohammad Shammaa

Head of Marketing, Delta Fitness

It was a great event; I truly believe the next one will be bigger and better. From business point of view, I’ve connected with industry leaders that I had follow-up meeting with 5 of them the week post the exhibition.

Osama Kashgari

Category Manager, Nutrition Amazon

I found the show to be very beneficial, offering a great opportunity to meet with important suppliers. I’m pleased to share that I’ve already secured a great deals with C&S and Applied Nutrition. I appreciate the effort put into organizing the event and believe it had a significant impact on our business connections. Looking forward to future events!

Yasmin Afify

Ladies Gym General Manager, Sporti Complex

Riyadh Active Industry

Interested in getting involved?

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